ULTRA PREMIUM EXTRA VIRGIN OLIVE OIL
Ultra Premium Olive Oil - The Highest Quality Standard
Ultra Premium (UP) is a category of olive oil, developed and administered as a trademark by Veronica Foods Company, to distinguish the highest quality olive oils in the world. The UP standard is used by Veronica Foods and its partners to identify olive oils that meet the UP standards.
Ultra Premium Olive Oil exceeds world standards for olive oil quality. It is the freshest and finest olive oil in the world today.
The Ultra Premium (UP) Logo indicates that not only does the olive oil meet the current worldwide standards for Extra Virgin Olive Oil, but it also must pass a much more rigorous set of chemical, sensory, storage, production, and compliance requirements. These requirements have been developed into a Private Specification representing a compilation of industry standards, best practices, and proprietary methods for achieving the highest level of quality. This specification encompasses the entire life-cycle process of an olive oil from tree to table. Beginning with the farmer and ending with the sale of a bottle to a customer, the UP Specification defines the best practices which must be followed to obtain an olive oil worthy of the UP Standard...the new highest standard for olive oil in the world.
Veronica Foods, "The new standard for EVOO" (2013)